What is SEO?

SEO, or Search Engine Optimization, is the practice of optimizing your website to improve its visibility on search engines like Google, Bing, and Yahoo. When users search for specific terms or phrases, SEO ensures that your website appears higher in the search results, attracting more organic (non-paid) traffic.

SEO is a critical component of digital marketing and involves techniques that align your website with the algorithms search engines use to rank content.

Why is SEO Important?

1. Increases Visibility: The higher your website ranks on search engines, the more visible it becomes to potential visitors.
2. Drives Organic Traffic: SEO helps attract users who are actively searching for products, services, or information that your website offers.
3. Builds Credibility: Websites that rank high are often seen as more credible and trustworthy by users.
4. Cost-Effective: Unlike paid advertising, SEO focuses on organic traffic, making it a long-term and cost-effective strategy.
5. Improves User Experience: SEO often involves optimizing your site for better usability, faster loading speeds, and mobile-friendliness.